The better way to recommend.
CollabCart · 2026
The Premise
Businesses spend millions of dollars
and years of effort trying to build trust.
and years of effort trying to build trust.
Yet a single recommendation from
someone you know and trust
outperforms even the best ad.
someone you know and trust
outperforms even the best ad.
The Gap
Millions of practitioners build trusted client relationships every day.
They recommend. They influence. They drive the purchase.
Yet they have no infrastructure to monetise it.
Trusted recommenders include -
The Status Quo
Today, the options are clunky, broken, or both.
Whey protein
Magnesium glycinate
Creatine mono
Body fat scale
Pre-workout
EAA + electrolytes
Magnesium glycinate
Creatine mono
Body fat scale
Pre-workout
EAA + electrolytes
Option 01
Handwritten lists.
Lost. Misread. Forgotten before the client gets to the store.
primepeak.co/products/creatine-mono?ref=mike-pt&utm_source=ig
onyxfuel.com/whey-isolate?aff=MIKEPT&_pos=1&_psq=whey
vitalcore.com/recovery/magnesium-glycinate?ref=mike&utm_campaign=summer24
Option 02
Affiliate links.
One brand at a time. Multiple tabs. A journey designed to lose the buyer.
Option 03
Carry stock.
Inventory. Logistics. Capital tied up. Most practitioners never wanted to run a shop.
So most settle for converting time into money - and give up on additional revenue.
The client experience today
Long threads. Longer links. Messy codes. Overwhelmed client.
The cost of the broken system
Practitioner
Doesn't get paid.
Brand
Doesn't get the sale.
Client
Doesn't get the result.
Three losing parties.
The better way to recommend.
One link. One storefront. One checkout.
How it works
Three players. One seamless loop.
01 Suppliers
List products & set commissions
Suppliers list their products and tap into a network of professionals already recommending them.
02 Sellers
Curate personalised storefronts
Sellers build branded storefronts tailored to specific clients — live in under 2 minutes.
03 Customers
Buy across brands
in one checkout
in one checkout
Customers shop multiple brands in one seamless checkout — curated by the person they trust.
See it in motion
A personalised storefront built in under two minutes.
The unlock
~60%
CollabCart storefronts
vs
1–3%
Affiliate industry conversion
It's not magic. It's context.
When a trusted practitioner provides a personalised storefront for a client, that client is no longer browsing. They've been guided - and the buying process is easier than it's ever been.
The vision
"Send me the links."
"Write me a list."
"Where do I buy that?"
"Send me a CollabCart."
Team
Jake Sobel
Founder, CEO & CTO
Former CTO of Gro Clinics - scaled revenue from $2M to $30M through trust-based commerce. Built one of Australia's first personalised prescribing + fulfilment platforms.
Benjy Saber
Co-Founder & COO
Former CFO and strategy lead across high-growth startups in healthcare, fintech and consumer. Built operational systems through multiple raises and scale phases.
Mila Sharrin
CMO
Brand, growth and go-to-market strategy. Leading CollabCart's customer engine across practitioner verticals and consumer channels.
Advisors
Roger Westerman
CEO, World Gym Australia. 25+ years scaling health & wellness brands. Direct access to 600+ trainer network.
Dr Harry Weisinger
MD, professor, entrepreneur. Founder, My Performance Doctor. Ex-Specsavers. Co-founder, Kurk.
The better way to recommend.
jake@collabcart.com · www.collabcart.com